Name: Calming the Storm: How to Deal Logically with Customer Emotion
Overall Rating: 5.0 out of 5 (9 ratings)
Category: All Learners
Duration: 4.00 hour(s)
Individual Fee: Free

If customers feel a service was not superior, they might not only stop being your customers, they might even take actions to negatively impact your business with future customers! In fact, on average, disappointed customers discuss their negative experiences with at least 9 people. And if posted on social media, that impact grows greatly and can be devastating.

Ironically, these bad experiences can actually be good news: It's a moment of truth to solidify the customer relationship. That is, research supports most "satisfied" customers don't evolve into "wowed" customers until something goes wrong and you handle it smoothly!

In this four-hour workshop, you will learn practical steps to deal with customer anger, frustration and even belligerence that results in satisfying both you and your customer.

This Development Activity has not been scheduled.
College of Lake County
19351 West Washington Street
Building E, Suite E186
Grayslake, IL 60030
United States
Do and Show: Important tasks or skills you will be able to perform and demonstrate to others.

  • Stay calm, respectful, empathetic and constructive when confronted by frustration, disappointment and anger
  • Listen to both content and emotion
  • Apply empathy and the Platinum Rule
  • Avoid certain words and behaviors which can worsen the situation
  • Gain customer trust
  • Calm customer emotions as you focus on what you want
  • Decrease defensiveness in yourself and the customer
  • Modify nonverbal behavior and learn to say "no" to customers so that the relationship stays positive
  • Turn problem-making customers into collaborative problem-solving customers

SkillPrerequisiteExpected Outcome
Customer Service1 - BeginnerNot specified
Michael Sugarman 
Class Costs
Class Value$300.00
Individual Fee$0.00
Private Class Fee$0.00
5.0 out of 5 (9 ratings)

Great Experience Tue, Oct 12, 2021
Fantastic facilitator that kept me engaged in the virtual environment!
Thank You! Tue, Oct 5, 2021
Very thoughtful and informative training! It offered a fresh perspective on handling customer (and staff) emotions, with lots of useful tips. In particular I found the discussions on avoiding judgmental language helpful, and making a distinction between behaviors and conclusions when thinking about customer interactions. Michael Sugarman is a great teacher, and kept things interesting throughout the entire webinar. Thank you!
Great Workshop Tue, Aug 10, 2021
Learned so many great skills. Recommend to any who deal with customers/clients.
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