Marketing Essentials for Small Business

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Name: Marketing Essentials for Small Business
Overall Rating:
Category: All Learners
Duration: 6.00 hour(s)
Individual Fee: Free

Are you striving to enhance the marketing of your business? Wondering how to spend your precious resources to truly drive growth? In this interactive workshop, participants will learn key marketing fundamentals that they will also integrate into their business including an effective, actionable marketing plan. This program covers both B to B and B to C companies and include:

  • Developing a customer-centric marketing approach
  • Conducting marketing research
  • Identifying segments and target markets
  • Differentiating your product/service offering
  • Establishing marketing goals and objectives
  • Building a workable marketing plan
This Development Activity has not been scheduled.
Illinois SBDC at the College of Lake County
19351 W. Washington St.
Grayslake, IL 60030
United States
(847) 543-2033
IllinoisSBDC@clcillinois.edu
Do and Show: Important tasks or skills you will be able to perform and demonstrate to others.
  • Understand and define Your value proposition and structure product/service offering to meet the true needs of customers
  • Conduct basic marketing research to identify market segments and choosing the ideal segments to target
  • Create a simple yet effective marketing plan to guide your efforts to promote your business while minimizing waste
Topics

Module 1: Elements of Successful Marketing

  • Customer-centric marketing approach 
  • Conducting marketing research

Module 2: Defining Your Niche

  • Identifying segments and target markets 
  • Differentiating your product/service offerings 

Module 3: Marketing Planning Basics 

  • Establish goals and objectives
  • Building a workable marketing plan
What to Expect
  • The curriculum will be very interactive. Topics will be presented, and discussions will be strongly encouraged to tailor the learning to the needs of the class participants.
  • Upon signing up and prior to the first workshop, you will take a brief marketing Assessment to measure your competency. This will help me learn more about you and deliver a more effective training program.
  • You will be given an in-workshop project that will need to be completed and then voluntarily share with the other participants.
  • Participants will follow along with an accompanying workbook that highlights key content presented via the workshop slides presented by the facilitator.
  • Between modules I and II and also between modules II and III, you will be given a “homework assignment” that you are expected to complete in-between the modules. This will be reviewed as a group activity at the start of modules II and III.
SkillPrerequisiteExpected Outcome
Market Knowledge1 - BeginnerNot specified
Marketing Analysis and Strategy1 - BeginnerNot specified
Class Costs
Class ValueNo Charge
Individual Fee$0.00
Private Class Fee$0.00
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