Branding Blueprint 101: Elevate Your Brand, Grow Your Business

Return to Search page:
Name: Branding Blueprint 101: Elevate Your Brand, Grow Your Business
Overall Rating:
Category: All Learners
Duration: 2.00 hour(s)
Individual Fee: Free

Think like a Chief Marketing Officer (CMO) to create a personal brand for your company, product portfolio and leadership team. Highlight your key offerings to potential clients to help you win business, standout from your competitors and reach your business goals.

This Development Activity has not been scheduled.
Illinois SBDC at the College of Lake County
19351 W. Washington St.
Grayslake, IL 60030
United States
(847) 543-2033
IllinoisSBDC@clcillinois.edu
Importance: Why this competency is important to our organization, mission, strategy, or goals.


The Power of Branding (i.e. why this matters and is a crucial step in your company's marketing launch plans no matter your company size)

Know and Explain: Information you will know, be able to explain, or be able to find.


Vision & mission statement + key messages

How to develop your company's external branding essentials:

  • Tagline
  • Logo
  • Boilerplate
Workshop Content Outline:

i) Your milieu (i.e. identifying your market landscape, influences + competitors)

ii) Your target audience + stakeholders (i.e. customers, business partners, investors)

iii) Creating your company brand + image – BRAINSTORM exercise

  a) Define your identity of your company's over-arching branding + key product offering

  b) Shape your CEO / leadership team's personae and align with company branding

iv) Translate company brand traits into preliminary messaging – BRAINSTORM exercise

SkillPrerequisiteExpected Outcome
Brand Management1 - BeginnerNot specified

Lindquist, Donna

Class Costs
Class ValueNo Charge
Individual Fee$0.00
Private Class Fee$0.00
No reviews have been provided for this development activity.
To enter a review for this development activity, select Add above
Return to Search page:
Copyright ©1998-2025, Business Talent Solutions, LLC. All Rights Reserved.