Expand Your Business with Effective Social Media Marketing Strategies

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Name: Expand Your Business with Effective Social Media Marketing Strategies
Overall Rating: 5.0 out of 5 (1 rating)
Category: All Learners
Duration: 7.50 hour(s)
Individual Fee: $99.00

If you are ready to start expanding your business, then this series is for you! 

The Expand Your Business with Effective Social Media Marketing Strategies is a five-week series teaching you the what and how to take your marketing to the next level. This series includes the following workshops that are each 1.5 hours in length:

  1. Getting Started with Facebook & Instagram Advertising
  2. Creating a Facebook LIVE Show that Boosts Your Business
  3. How to Effectively Leverage LinkedIn for Your Small Business
  4. How to Use Video to Drastically Improve Your Social Media Strategy
  5. Using TikTok to Expand Your Business Reach

This Development Activity has not been scheduled.
Illinois SBDC at the College of Lake County
19351 W. Washington St.
Grayslake, IL 60030
United States
(847) 543-2033
IllinoisSBDC@clcillinois.edu
Do and Show: Important tasks or skills you will be able to perform and demonstrate to others.

Getting Started with Facebook & Instagram Advertising

  • Setting up your Meta Ad Account
  • Understanding the 3 levels of ad development (Campaign, Ad Set, Ad)
  • Setting advertising goals
  • Choosing your Ad objective and Budget
  • Using engaging creative assets
  • Launching your campaigns
  • Monitoring and managing your campaigns

Creating a Facebook LIVE Show that Boosts Your Business

  • Determining your show’s brand, value, and purpose
  • Breaking insecurities and excuses
  • Setting up your “studio” (tools, tech & backdrops)
  • Attracting an audience
  • Creating a content schedule
  • Identifying tools for live streaming (individual, interview-style or as a group) 
  • Promoting your show before, during and after you go live
  • Best practices to engage your audience (and things to avoid)

How to Effectively Leverage LinkedIn for Your Small Business

  • Setting up & optimizing your Personal profile
  • Setting up & optimizing your Business page
  • Using LinkedIn advertising, events and polls
  • Best practices for connecting 
  • Free versus paid version
  • And more!

How to Use Video to Drastically Improve Your Social Media Strategy

  • Why video is a must in your 2022 social media marketing strategy
  • How to create, edit and post video content
  • What tools you need to get started
  • How to identify trends and put your unique spin on them
  • How to batch create content
  • How, when and where to post your video for maximum engagement

Using TikTok to Expand Your Business Reach

  • Setting up and optimizing your TikTok Business or Creator Account
  • How to record videos, use sound bytes & filters
  • How to use the TikTok video editor
  • Understanding the algorithm
  • Finding your voice 
  • Analyzing performance
  • And more!
SkillPrerequisiteExpected Outcome
Marketing Communications1 - Beginner3 - Skilled
Marketing Essentials for Small Business1 - Beginner3 - Skilled
Social Media Management1 - Beginner3 - Skilled

Bobbi Baehne, President of
Think Big Go Local Inc., a digital marketing agency specializing in
social media, web design and messenger bots.

Class Costs
Class Value$250.00
Individual Fee$99.00
Private Class Fee$0.00
5.0 out of 5 (1 rating)
Very helpful Fri, Mar 31, 2023
I was not sure what to expect, but it was an outstanding and well-organized presentation!!
[See all User Reviews…]

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