Marketing Growth Strategies for Small Business

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Name: Marketing Growth Strategies for Small Business
Overall Rating: 5.0 out of 5 (1 rating)
Category: All Learners
Duration: 5.00 hour(s)

Looking for ways to grow your business?  Know you need to build a marketing strategy and plan, but don’t know where to start?

In this two-session course you will:

  • Conduct an assessment of your company’s capabilities to prepare for growth
  • Identify your brand position and value proposition
  • Define realistic marketing goals and objectives
  • Identify effective growth strategies and build them into a marketing plan
  • Maximize your internal and external resources
  • Execute your marketing plan and measure success

This Development Activity has not been scheduled.
College of Lake County
19351 West Washington Street
Building E, Suite E186
Grayslake, IL 60030
United States
Contact: Eric Pfligler
847-543-2990
CorporateTraining@clcillinois.edu
https://calendly.com/tadmeeting/tad-employer-demo
Do and Show: Important tasks or skills you will be able to perform and demonstrate to others.

  • Objectively assess current capabilities
  • Achieve alignment with brand positioning/value proposition to ensure proper target messaging
  • Choose appropriate growth strategies to meet goals and objectives
  • Build a practical marketing plan that optimizes resources
  • Deploy the marketing plan and establish success metrics and measure effectiveness  

Topics


Module 1 - Building a Foundation for Growth

  • Situational assessment
  • Branding/positioning strategy
  • Establishing realistic goals and objectives

Module 2 - Planning, Deploying, and Measuring Marketing Success

  • Identifying effective growth strategies
  • Optimizing resources – both internal and external
  • Build and execute a marketing plan with tangible success measurement
  • Make adjustments to plan based on results

What to Expect:

  • The material will be presented in a workshop-type format.  Topics will be presented, and discussions will be strongly encouraged to tailor the learning to the needs of the class participants.
  • Participants will follow along with an accompanying “Implementation Guide” that highlights key content presented via the workshop slides presented by the facilitator.
  • Between modules I and II participants will be given a “homework assignment” that you are expected to complete in-between the modules.

SkillPrerequisiteExpected Outcome
Brand Management1 - Beginner3 - Skilled
Marketing Communications1 - Beginner3 - Skilled
Marketing Strategy and Plans1 - Beginner3 - Skilled
Class Costs
Class ValueNo Charge
Individual Fee$0.00
Private Class Fee$0.00
5.0 out of 5 (1 rating)
Great coverage of the basics! Mon, Nov 8, 2021
I've been trying to learn this stuff for a while in other places. I didn't want to have to register for college coursework again but then I found out about this marketing workshop series. It helped me understand a lot and gave me a good basis from which to understand what I need to focus on when building out my 1st marketing strategy.
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